A dreamcar sitting
at your parking lot.
Agency: Wysiwyg. Role: Digital Creative.The SL sting.
A few years ago in Spain, a Mercedes-Benz was seen as a, how can I put this, car for the filthy rich old farts. Well, aware that perhaps this was not the best time-proof marketing strategy, the brand launched ‘something is going on with Mercedes’ to pivot to a broader, younger audience. Our brief was to do so with the Mercedes- Benz SL, a 630hp sportscar starting at €112K.
